Poor choice of words perhaps?

I was reading this article.

Deaths that shocked us

How many of these 'actually' shocked you? Not many I bet.

I can count on one hand, and have a couple fingers left over.

I mean really. How can you be shocked by drug overdoses, or airplane crashes. Homicides, yes. But if a big, fat, rock star junkie dies of a heart attack or OD's, is that really shocking?

A Beach Boy drowning. Yeah, that's real shocking.